I’m a product design lead with 10+ years of experience helping FinTech, AdTech, travel, automotive, B2B SaaS, and eCommerce brands translate complex challenges into elegant, revenue-driving solutions.
Across roles at Nissan, J.P. Morgan Wealth Management, Dunhumby Retail Media, and Tesco, I’ve delivered measurable business impact, from boosting login success rates and automating task flows that cut support calls, to increasing sales of last-minute flight inventory and designing a cost model platform that enabled Tesco traders to manage commodity risks more effectively.
I thrive at the intersection of UX strategy and product design: uncovering insights through research, shaping end-to-end user journeys, and bringing concepts to life through interaction design and prototyping. Whether leading design teams or working independently, I focus on outcomes that improve customer experiences and drive business performance.
I’m especially motivated by opportunities to scale design systems, launch new products, and partner cross-functionally with engineering and product leaders to deliver market-ready solutions.
If you’re looking for a design leader who blends strategic thinking with hands-on execution to unlock measurable growth, let’s connect.
